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CRS
Certified Residential Specialist (CRS)
The highest credential awarded to sales agents in RRC(residential real estate).
Earning the prestigious CRS Designation not only demonstrates outstanding achievement and training, but takes your career to a globally recognized and certified professional status.
CRS Benefits
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Education
receive significant discounts on our best-in-class education, including live classroom courses offered across the country, virtually offered courses, self-paced eLearning, live webinar events, recordings and more. Discounts may be up to 50% off standard retail value
receive more than twelve new complimentary webinars each year (more than a $325 value), and access to an ever-growing free webinar library
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News & Information
Council award winning megazine 'The Residential Specialist', digital news letter RRC Bottom Line Brief
A free subscription to Inman Select News( a 199$ value)
Also provide various news and information.
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Networking & Event
Connect with global agents through networking and education events.
Can attend the RRC event with member price.
CRS Requirements
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Education
REAP Program: This four-part course transcends borders or local customs by focusing on universal sales concepts and provides systems and sales strategies used by top producing real estate agents in the United States.
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Transaction performance
75 transaction sides within any five years OR equivalent to $25 million USD within any five years.
REAP
Real Estate Advanced Practices (REAP)
Systems and strategies are the foundation for building a successful real estate business anywhere in the world. This four-part classroom course developed by the Residential Real Estate Council, the premier education provider for residential real estate practitioners, identifies the successful systems and strategies used in the United States.
Course Title: Business Planning
A real estate practice is a business that requires planning, budgeting and goals. The Business Planning course helps students learn the fundamentals of business planning. After taking this course, students will be able to identify the benefits of a business plan and develop income goals using the budgeting process. These business essentials will generate increased profit and productivity.
Course Content: (Table of Contents)
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Identifying long-term personal goals
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Developing a mission statement that will be the basis for making daily decisions
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Using appropriate tactics to assess, research, and analyze the business
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Creating a gross income goal
Course Title: Marketing
Successful agents use a plan to meet their goals and objectives using established principles of good marketing. Various vehicles and systems of marketing will be shared as well as how to evaluate the tactics employed to ensure effectiveness. After taking this course, students will be able to develop a marketing plan based on a variety of options, effective systems, and progress tracking, all of which combine to make the agent’s business more productive, more profitable, and more enjoyable.
Course Content: (Table of Contents)
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Five essential marketing skills
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Personal promotion techniques
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Marketing and promotion systems
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Using delivery systems to generate a successful referral business
Course Title: Negotiating Strategies
The quality of an individual’s negotiation skills gives him or her a strong competitive edge when working with clients and closing deals. Building rapport and trust is an important component of any relationship and begins with the initial client contact. This course leads students through the steps of a successful client presentation and the three elements that affect any negotiation.
Course Content: (Table of Contents)
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Preparing an effective presentation
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Creating trust with clients
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Understanding client needs and motivations
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Selling services and benefits
Course Title: Working with Clients
Top sales associates enjoy a competitive advantage because they understand and effectively overcome common client objections, negotiate good contracts, and have systems in place to service the client from contract to settlement. Working with Clients gives students the inside track to win over clients by teaching them the necessary strategies to close the transaction quickly and efficiently. These effective strategies will give agents customers for life.
Course Content: (Table of Contents)
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Handling objections
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Demonstrating properties to buyers
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Negotiating contracts
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Using checklists for comprehensive service (from contract to settlement)